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1984 BMW 323i Pickup
July 11, 2009 by Evan
There really isn’t much to say about this eBay oddity, other than it has to be overpriced.
The seller says:
Only 2 cars were authorized by BMW to be custom modified to pick up version.
I’d like to know more about what exactly that means. I’m not sure I can see the fine folks in Bavaria back in 1984 thinking “You know Rolf we really need to compete with the Subaru BRAT segment”.
It has some nice goodies from Hartge and Schrick, but I really can’t explain what they were going for with that paint job.
If this can really be documented as a factory BMW project its rarity might give it some added collector value. It is going to take a special someone to want to take this one home at $25k. Besides, I know Mercedes already locked up the German El Camino (or would that be Die Straße) bragging rights. Below photo from my archives.
~Evan
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3 Responses to “1984 BMW 323i Pickup”
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PLEASE NOTE BEFORE LEAVING A COMMENT: I don't own or represent any of the vehicles for sale on this blog. Click all the links in the post to discover if the vehicle is still for sale. I don't have any further information if links are broken and will delete comments asking if a car is still for sale. Thank you for your understanding

July 17th, 2009 11:17 am
What a load of crap, neat idea for fun but BMW had nothing to do with it once it left the factory
October 2nd, 2009 9:40 am
[...] is not the first time I’ve posted a BMW 3 series oddity on this blog. This 1989 325i widebody convertible is pretty unique. The seller gives minimal description in the [...]
July 21st, 2010 9:22 am
That’s quite the eyesore. I much prefer the 2010