I get wound up at times by Volkswagen of America’s product decisions. The cool cars that helped establish the company in this market are somehow now back burner issues for the company. VW had a perfectly good van in the Transporter (known as the Eurovan on these shores), yet decided to sully their brand by rebadging a Dodge Caravan into a People’s Minivan. Bad move. After a few short years, the Routan was pulled from the lineup and we have yet to see a return of a van with the VW badge here in the US.
If Volkswagen is worried the current generation Transporter wouldn’t work in the US market, maybe they should take a look back at their history and see how much brand equity is tied up in this workhorse. Fewer vehicles these days seem as versatile. A vintage Type 2 Microbus such as this restored example for sale in San Diego is on offer for mega bucks, but this seems to be the new norm for these vans.
