While derided by some for being a bit watered down compared to its European counterpart, there is no denying that the E36 M3 was a wildly popular model and widened the appreciation and market of BMW and the M brand. This particular model alone – the BG93 North American 3.2 Coupe – accounted for 11,793 examples produced. That’s greater than the total number of M products that had been imported to the U.S. prior to the E36 (E24, E28, E30, E34, and 850CSi) and doesn’t account for the 10,000 plus 3.0 Coupes, 6,300 convertibles and and 8,600-odd sedans. You’d expect, then, that finding good examples of the E36 would be quite simple as there are some 35,000 to choose from. But the popularity of the E36 M3 was in part its undoing, too. The flood of the cars devalued the market; many fell into hands unable to maintain them or who treated them like a pinball, bouncing them off every curb, guardrail or other cars. Additionally, the E36’s shift towards mass production did have tangible effects on the long term quality of the product. It’s not unusual to see rusty examples with the trim falling off and headlights so nebulous they’re useless. As a result, finding excellent examples of the E36 is somewhat cause for celebration and really nice ones have been finding a greater appreciation in the enthusiast world. This ’98 Coupe is certainly one of the better quality examples out there for sale today:
