I get wound up at times by Volkswagen of Americaâ€™s product decisions. The cool cars that helped establish the company in this market are somehow now back burner issues for the company. VW had a perfectly good van in the Transporter (known as the Eurovan on these shores), yet decided to sully their brand by rebadging a Dodge Caravan into a Peopleâ€™s Minivan. Bad move. After a few short years, the Routan was pulled from the lineup and we have yet to see a return of a van with the VW badge here in the US.
If Volkswagen is worried the current generation Transporter wouldnâ€™t work in the US market, maybe they should take a look back at their history and see how much brand equity is tied up in this workhorse. Fewer vehicles these days seem as versatile. A vintage Type 2 Microbus such as this restored example for sale in San Diego is on offer for mega bucks, but this seems to be the new norm for these vans.