Anthony Bourdain has been pretty successful with his show Parts Unknown, in addition to the many other reasons he’s been an award winning chef and writer. In that show, he’s always on the lookout for new and rarely heard of cuisine from around world. And, for the most part even though I’m not a ‘foody’, I find his presentation, travels, and quick summaries of far reaching historical periods pretty enjoyable. He is, for lack of a better comparison, the Jeremy Clarkson of food critics – at least, a bit. In one memorable-to-me episode, he set out to find this magical, amazing and hereto unheard of cocoa plant. But he wasn’t going just to taste this new and interesting food; he was going to secure rights to harvest the plant and to profit. And, frankly, he couldn’t have seemed less interested or involved in any step of the process. He complained, whined, and lackadaisically mused about the chocolate he’d later offer for $18 a bar throughout the episode, ignoring the cultural and economic aspects of the lives the people of Peru – where the bar’s magical ingredients come from. I was left feeling at the end of the episode that it was less an investigation of the process, and much more an advertisement for the overpriced consumerism he was going to attach his name to. Why wouldn’t you pay $18 for a chocolate bar – he’s Anthony Bourdain and he obviously knows more than you, so ante up!
The point of this is story that I’m left feeling that many of the inflated markets are doing just what Bourdain did; cashing in on a name and a reputation coupled with a market surge. One classic you can get into without all of the market hoopla, though, is pretty much any classic Audi outside of the Quattro – for now: