A few weeks ago I went on a rant regarding production numbers, and while I thought I was going to be chastised by the masses the reaction was rather surprising – it seems I’m not the only one ticked off by the over-use of “rare”, “limited”, and “1 of X produced”. I have to admit, I think I’m even guilty of it; there are many uncommon cars that we write up that we often refer to as “rare” when the reality is that the company just didn’t sell many. Perhaps it was a bad choice of colors, or bad market conditions, or any number of factors combining into low sales numbers, but not often were these cars limited to only a few examples. Does that make them less or more desirable? Well, that depends a lot on the customer I guess; to me, I really like having something that everyone else doesn’t have. Phoenix Yellow is a great example of this; a polarizing color that I love on the E46 M3 but many hate. So what we have here today is a claimed 1 of 1 that’s just cannon fodder, right? Well, not today – this is a legitimately neat car; a pre-production M Roadster in a ultra-rare color combination of Evergreen and Kyalami:
