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Red is a funny color when it comes to cars. Coupe or sports sedan? Sure, looks great. Full-size luxury sedan or SUV? Are you out of your mind? Even when it is offered on a SUV, it is usually in a much softer red that borders on burgundy. Same with the full-size sedans, a soft red. However, sometimes you do find the rare luxury sedan finished in the brightest red you can think of and it catches you off guard. Wouldn’t you have it, this is exactly what we have today in the 2003 Mercedes-Benz S500 I found up for sale in Poland. It is literally called “Magma Red” and isn’t shy about it. The thing is, I’m not sure if I like it just because it’s different or because it actually looks good.
Love, hate, or indifferent, red cars draw eyes. Sometimes that is a bad thing, like when you are doing 87 mph in a 70 mph zone on the highway. Other times it is a good thing, like when you are selling a car. I think the term “resale red” does carry a lot of weight because consumer studies have shown that people who drive red cars are looked at differently. Red is fast and aggressive, while the earth tones are a little bit more subdued and conservative. Only makes sense, but when push comes to shove, are you willing to actually pony up the cash for a red car? You can see where I’m going with this with today’s car, a 2003 Mercedes-Benz SL55 AMG up for sale in Florida. Just 30,000 miles and looks like it is dripping wet just sitting there. Anyone brave enough for “arrest me red?”
