I hear the same line all the time from enthusiasts; “Volkswagen/Audi, bring (enter European specification model) to the U.S. – we’ll buy it!” Well, the truth is that there are many reasons why the company doesn’t bring your long-sought after model to these shores. First, they’re not stupid, in general. They’ve done their homework and though there are inevitably many people who claim they’d rush down to their dealer to buy the car, the number of people who would actually show up with cash is quite a different story. Mostly, it seems those enthusiasts saying they so eagerly await a model really would wait until it had floated down the used-market stream a bit. Then, there are the costs associated with bringing a new model into the market; the safety tests, campaigns to launch a new model, stocking and educating dealers, parts, and training mechanics to repair them. And, when that isn’t enough, there will inevitably be some small problem and they need to recall them all. Look, I’m not saying car companies aren’t making money – but it’s money that they’re in it for, not the love of making cars (sorry, Porsche – but it’s true). On top of that, the companies – believe it or else – have sales data. And that sales data reflects period when they did import the cars that supposedly enthusiasts wanted. And while some enthusiasts did buy them, more “non-enthusiasts” bought their other models more. A great example of this is the disappearance of the wagons from North America, but more poignant to this post is the relative lack of diesels. Considering all of the major German manufacturers (even, begrudgingly, those purists at Porsche who only love to make cars, not money) offer highly efficient diesels in their model ranges, it’s a bit strange that they haven’t offered them until quite recently over here, right? Well, again, history tells us that they did in fact offer diesels in the 1980s – but loud, noisy and slow, few people bought them. They do still survive though, so it’s always nice to see one pop up like this 1985 Golf. Modified to look like a GTi, it’s a spiritual nod to the upcoming and long anticipated Golf GTD TDi that, if I’m to believe my Facebook feed, every single Volkswagen enthusiasts is going to run out and buy (right after they also run out and buy the maybe-coming Golf TDi 4Motion Sportwagon, that is):
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