There are probably a few out there reading this who will remember Huey Lewis and the News, or perhaps you’re a fan of Christian Bale and his performance in American Psycho which prominently featured a notoriously catchy song by the band, “It’s Hip to be Square”. While the song itself was a relative hit, for me it’s Bale’s character’s critique of the band that is particularly poignant when considering Audis from the 1980s:
“You like Huey Lewis and the News? Their early work was a little too new wave for my taste, but when Sports came out in ’83, I think they really came into their own, commercially and artistically. The whole album has a clear, crisp sound, and a new sheen of consummate professionalism that really gives the songs a big boost. He’s been compared to Elvis Costello, but I think Huey has a far more bitter, cynical sense of humor. I think their undisputed masterpiece is “Hip to Be Square,” a song so catchy, most people probably don’t listen to the lyrics. But they should, because it’s not just about the pleasures of conformity, and the importance of trends, it’s also a personal statement about the band itself!”
Audi reinvented itself in the 1980s; with crisp, clean new designs that stood apart from their countrymen. They were boxy but aerodynamic, clean and economical – yet at the same time, they were really noticeable, looked expensive and have stood the test of time. Yet few people partook in these 1980s Audis compared to some more period marques. If Mercedes-Benz was the sign that you had made it to opulent wealth and still made good decisions, BMW was the sign that – well, you’d just made it to wealth. But Audis, though quite dear in price, were always a bit different; outsiders in their own land. Whilst everyone else took tried and true paths, Audi forged ahead through unusual means – small displacement, turbocharged motors feeding locking differentials and all-wheel drive, for example. Every model seemed to be a statement within itself that the company was different, and few embody that ethos quite as well as the 5000CS quattro and Coupe GT: