The conundrum of the Z3 is for me wrapped up in the model’s signature appearance in Goldeneye. There was lots of promotion for the new model; after all, the change from Bond’s signature Aston Martin must have been for a car worthy of such a distinction. Granted, Audi beat BMW to the punch when James sported twin Type 44s in The Living Daylights but the fanfare surrounding the leap to BMW was unprecedented. And, as it turned out, largely unwarranted. Despite the hefty amount of advertising and anticipation of the debut, the 1.9 liter light blue convertible barely appeared in the movie at all; in fact, only long enough for James to toss the keys to someone else. This seems to largely sum up how enthusiasts feel about the successor to the Z1; cute, but a little too soft and not very BMW. Of course, as the model progressed it became more in keeping with the brand – especially true of when outfit by the M division. The resulting M Roadster and especially Coupe versions of the Z3 have become hot commodities in the marketplace, but if you’re willing to forgo the Roadstars, quad exhaust and especially the M motors in the front, you can still get quite a bit of sport in the 3.0:
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