I’m sure that occasionally (or more likely, often) when discussing current color pallets offered by manufacturers I sound like a broken record. The new model is, generally speaking, that 95% of those that purchase the top-tier models for any given manufacturer will select one of three colors: black, gray or white. It reminds me of a book my wife bought for our son for Christmas; This Bridge Will Not Be Gray by Dave Eggers. It chronicles in a tongue-in-cheek manner the development of the Golden Gate bridge – reportedly, according to the text, the first orange bridge in the human history. “No bridge had ever been orange. Orange was silly. So most of those involved figured the bridge would be gray. Gray was serious. Gray was safe” the book states about the bridge, and I feel like a fair amount of people buying these near-exotic cars feel the same way. But in the book, Eggers talks about how one of the bridge’s designers – Edward Morrow – decided gray would be the wrong color; that if he was going to have to look at this bridge every day, it should look like something special. The original buyer of this Audi RS7 got it:
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