My search for a Phoenix Yellow M3 consumed years, and along the way I checked out plenty of other custom yellow options. There were plenty of Dakar Yellow E46s and E92s, but it’s always neat to see something a little bit different. Named after a desert in Chile, the color was originally launched on the Z4 – but, of course, that didn’t stop a few imaginative souls from specifying BMW Individual to paint their pride in joy in the orange-yellow tone. It’s no small feat to do so, so while you’re there you might as well tick every option box, right? The results on this M3 are pretty interesting; from a $55,900 base price, the original buyer selected no less than $20,000 worth of options. Of particular interest to me (outside, of course, from the exterior color) is that they also had the imagination to order something other than black inside. Does it work?
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