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Motorsports Monday Special: Racing to Sell – The ‘Silberpfeil’: Part 4

SA20
A 1935 Auto Union Type B Streamliner used for both records and the annual Avus race in Berlin

This past weekend weekend we saw a bit of hubris and bad strategy lead to Mercedes-Benz losing to Ferrari in the Malaysian Grand Prix. Despite the massive investment and seemingly pedantic attention to detail, the same problems existed in the 1930s for the company. Increasingly Mercedes-Benz needed to differentiate itself from Auto Union by undertaking extreme efforts. These efforts were not always profitable; indeed, one could argue that – as we saw last week – since they were already having difficulty delivering cars thanks to raw material shortages, undertaking new forms of racing and record-breaking might have seemed ill-conceived for the company. However, still at stake was preferential treatment from the government, especially when it came to lucrative military contracts. As such, Mercedes-Benz undertook some unlikely projects to not only gain international prestige for the Daimler-Benz model range, but indeed to curry favor with the government.

Link to Part 1

Link to Part 2

Link To Part 3

FOUR : PUSHING THE LIMITS – THE GOVERNMENT GOES RACING

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2001 Audi A4 2.8 quattro

In the world of post A4 Audis, you’d be forgiven for thinking you went back to the old Westerns with tumbleweeds rolling across the screen when it comes to color selection. There are several different shades of grey or silver, a few whites, some blacks, and then occasionally a blue will pop up. Some really daring folks chose bright red or dark green, but unless you get into a “S” model, you’re not likely to see an unusual color. That’s unfortunate, because Audi actually offered you many very cool options in the B5 A4 throughout its run. However, if you lament the cool colors went away, it should be no surprise; very, very few people bought them. And given the A4s propensity for being discarded, they’re in most cases even more sparse than when new. Yet these special color cars tended to be bought by people who took good care of them, and usually come to market in fairly pristine shape – so I bet you can guess why this A4 is here today. A non sport package V6 tiptronic wouldn’t usually make the list, but a lower mile India Red Pearl Effect with Ecru/Onyx interior in very good overall condition? You bet:

CLICK FOR DETAILS: 2001 Audi A4 2.8 quattro on eBay

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1986 Audi Quattro

One of our readers not so subtly pointed out to me that I mention a certain box-flared car from a certain manufacturer perhaps a bit too often when reviewing Audis, and perhaps he’s right. Isn’t the Quattro enough of a legend to stand on it’s own? The answer is that until quite recently, no – it wasn’t. In part that’s due to the experience of the diluted American market version and Audi’s near denial that it built any cars before the A4. 160 horsepower with the best part of 3,000 pounds to haul around isn’t even enough for most Subarus these days, so it should be no surprise that the Quattro’s performance suffered in U.S. spec. What also suffered was buyer’s pockets; at $40,000 in the early 1980s, this car was the equivalent of nearly $100,000 today. Though the driving dynamics were more than the sum of their parts, ultimately Quattro was dropped after a short run in the U.S. market with 664 sold. Despite the relative sales flop in the U.S., the Quattro had a greater impact in Europe, where its fresher and lighter face was paired with 40 more horsepower and steadily improving performance and technology coupled with its major rally successes. Indeed, the last of the RR Quattros continued on alongside the replacement S2 until the end of 1991. It was so stellar, there was a whole segment of forced induction, flared WRC candidates that copied its blueprint. Remember the Celica All-Trac Turbo? Sierra Cosworth? How about the 323GTX? Golf Rallye? Lancia Delta Integrale? Subaru Impreza 22B? All of them are legendary cars born from the Quattro. As there is more appreciation for Audi’s 80s halo car in Europe, we’ve seen a steady stream of nice examples head back to the homeland from U.S. shores. Perhaps it’s time to turn the tide?

CLICK FOR DETAILS: 1986 Audi Quattro on eBay

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1986 Audi Coupe GT Commemorative Edition

One thing I truly appreciate about my wife is that she not only listens to my interests, but provides unique insight into them as well. Not that long ago, I was talking to her about the whole E30 and 911 craze, saying how insane prices were getting. She immediately stated something to the effect that if someone walked up to me and offered me $20,000 for my Coupe GT, I had better sell it. In part, I’m torn; I’ve logged countless hours driving the GT, and have so much blood, sweat and swears in the car I’m not sure you can put a dollar value on it. I love how the car looks, how it performs, the sounds it makes and the way it stands out from the crowd. But then there’s the moment of pause – seriously, what if someone told me suddenly that my car was worth (to me) a large amount of money? Would I keep it? Would I gamble that it would continue to increase or that the market would pop? While the dollar figure varies greatly for the E30 M3 market, I imagine it’s a similar thought that is going through many E30 owner’s minds – when is the right time to sell?

CLICK FOR DETAILS: 1986 Audi Coupe GT Commemorative Edition on eBay

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