If an effort to bolster slow sales in the 1990s and rebrand itself as a fun-loving alternative to the rest of the modest budget alternatives, Volkswagen rolled out a new marketing campaign and several special editions of the popular third-generation Golf and Jetta. Probably the most famous is the Harlequin, but there was also the Jetta GT and the Wolfsburg Edition. But the ones that really struck a cord with college students were the K2 and Trek editions, as they came not only with your Fahrvergnügen driving experience, but something to do when you got there as well.
In the case of the Trek Edition, you could get alloy wheels, front fog lights, special interior trim, a sunroof, and a rear spoiler. But the most important part of the package was of course the Trek mountain bike that came mounted to the roof rack. It was a silly marketing gig for what was neither the best car nor the best mountain bike available, but it was fun and cool. And today, it’s pretty rare to find them still attached to one another:
