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Tag: Cool White

1997 Volkswagen Jetta Trek

If an effort to bolster slow sales in the 1990s and rebrand itself as a fun-loving alternative to the rest of the modest budget alternatives, Volkswagen rolled out a new marketing campaign and several special editions of the popular third-generation Golf and Jetta. Probably the most famous is the Harlequin, but there was also the Jetta GT and the Wolfsburg Edition. But the ones that really struck a cord with college students were the K2 and Trek editions, as they came not only with your Fahrvergnügen driving experience, but something to do when you got there as well.

In the case of the Trek Edition, you could get alloy wheels, front fog lights, special interior trim, a sunroof, and a rear spoiler. But the most important part of the package was of course the Trek mountain bike that came mounted to the roof rack. It was a silly marketing gig for what was neither the best car nor the best mountain bike available, but it was fun and cool. And today, it’s pretty rare to find them still attached to one another:

CLICK FOR DETAILS: 1997 Volkswagen Jetta Trek Edition on eBay

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1998 Volkswagen Jetta K2

I’m a pretty big VW nut, but when it comes to the A3 Jetta even I admit they’re just pretty darn boring. The Mk.2 Jetta had plenty of character for better or worse, but the third generation just seemed to be a bit lumpy and overweight in comparison. The crisp body lines were replaced by softer transitions that, well, just didn’t look special. And there was the engine; gone was the awesome twin-cam 16V 2.0 GLi, replaced by a single cam 2.0 8V in the normal Jettas that were snatched up by New Jersey college girls. Sure, there was the GLX VR6 model that continued the quick Jetta tradition, but it seemed that most of the time you heard a droning automatic 4-cylinder Jetta leaving the lights. And the build quality just wasn’t the best; memorably, a friend of mine purchased a brand new 1997 Jetta and I waxed it for him one day while he was at work. On my way to drop the car off, the sunroof broke in the open position. The car was two weeks old. So, it was ugly, slow and unreliable – and expensive. The normal Jetta bordered on $18,000 without many options in 1997, and the GLX model pushed you well into the 20s. Comparatively, the new Jetta stickers around $14,000 nearly two decades later. Towards the end of the A3’s run, though, Volkswagen upped the ante with some limited edition models. There was the Jetta GT, which featured 4-wheel disc brakes and fog lamps, along with a spoiler and unique alloys. But if you wanted to be the cool dude on campus, you got your parents to buy you the Jetta Trek or Jetta K2. As far as I could tell at the time, they were normal Jettas (and Golfs) with roof racks and a bike or skis/snowboard. “Meh”, I said, “just another poser Volkswagen”. But the limited edition A3s were a bit of a treat:

CLICK FOR DETAILS: 1998 Volkswagen Jetta K2 on eBay

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