It’s strange to follow up Rob’s ostentatious 911R with a 1983 Audi Quattro and remember that, at one point, they were competitors in the marketplace. Though the basis for what made the Quattro legendary; inspired racey styling, boxflares, turbocharging and all-wheel drive with a near-luxury interior seems almost trite, the Quattro really was a revolution in design. Some ten times more dear than an E30 M3, in recent years the Audi has gained a lot more respect in the marketplace. There are those that say you can’t really compare the Quattro to the M3, or even the 911 – though the pricing was quite similar. But isn’t that the point? In period, the other car you could have bought for the same money was a basic 911. And the market spoke: in 1983, Audi sold some 240 Quattros in the U.S.. Porsche, on the other hand, traded 5,707 911SCs between the Coupe, Targa and new Cabriolet models. There was basically no market overlap with the other two major contenders – the 944 Turbo and the M3. Both those cars, and the 911, were finished to a higher level of quality with better components, arguably, but the real difference was the type of owner who bought the Quattro versus the 911. These cars were built to be used and abused, and many were.
But the difference in value has started to be erased because of the scarcity of the Audi in today’s market and a focus on being a bit different. I wonder, in all honest, if the 60 Minutes scandal had never occurred what the result on values of these cars might have been. Today, finding lower mile, clean and original examples like this Gobi Beige Metallic example might be a lot more commonplace:
