I’d really like to shake the hand of the product planner who decided that today’s car, a 1995 Porsche 911 Carrera, needed to be offered in the shade of Amaranth Violet. Yes, this is not a paint-to-sample color, but was actually offered as an optional color for on the 1994 and 1995 model years of the 911 and 968. It’s basically as purple as purple gets and needless to say, extremely rare. Does that mean it brings an extreme premium over a less exciting shade?