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1994 BMW M5 Individual

Recently, one of our our posts on a Dakar Yellow M3 sedan prompted reader Ry to ask if there were any E39 M5s that were built in the shade. Well, today’s car isn’t one of those, but it’s interesting that so close to when the question was raised an M5 this rare to see shade pops up for sale. Like it or not, the E34 M5 painted by BMW Individual in Dakar Yellow certainly stands out. It’s no surprise, though, that the listing is nearly as eccentric as the person who ordered it’s tastes must have been:


Year: 1994
Model: M5
Engine: 3.8 liter inline-6
Transmission: 5-speed manual
Mileage: 174,000 mi
Price: No Reserve Auction

7 years in one hands
It was done
– new engine (bought as a spare part)
– new probshaft
– 4-seats salon, renewed perforated leather with electic heating for each place
– body repaint
– brake calipers from McLaren SLR, brake discs BMW M5 e60
– oil cooler from Ðœ5 е60
– full exhaust Supersprint
– custom headlights
– rear optics Hella Black
– steerwheel Ðœ5 е39
– suspension XYZ supersport
– front andr rear body stunts

It was invested a lot of money (~ $70k with russian prices), all systems work, car is in very good conditions
No corrosion
All keys and service documents
For all questions write me a message or call

Car location: Russia, Moscow

My initial question when I saw it was whether or not it was a real M5; however, it appears to be the real deal – the VIN cross checks with this one listed in the registry in Russia.

NAME Roman Goncharov
VIN WBSHC91090GD64384
INTERIOR COLOR (UPHOLSTERY CODE) Anthracite M cloth + Amaretta (0475) REPLACED BY M CLOTH + LEATHER (0313)

Servotronic power steering assist, Shadowline trim, power sunroof, heated seats, headlight washers, automatic climate control with automatic air recirculation, cruise control, interior light package, BMW Business RDS radio with hi-fi speakers, diversity antenna, cassette holder, electronic immobilizer
Contrasting lower aero panels in Cosmos Black metallic (303). Original interior replaced by M cloth + leather from an E34 M5 3.6.

Okay, so it appears to be real – and between the photos, listing and registry details we can see that it’s been through three different manufacturers of front brakes, three different interiors and two engines. Sounds great, right? Well, it has certainly been customized a fair amount and it doesn’t surprise me that roughly $70,000 has been shelled out between all of the parts and the build. I’d guess, in fact, that those McLaren brakes alone cost the best part of $10,000 on their own. Does that make this car more valuable than the average E34 M5? Probably not to most; I’d guess it would take a really rare collector who’d want specifically the BMW Individual Dakar Yellow color but I’d also guess they’d want a pristine, stock example rather than a warmed over one such as this. For mod-crazy enthusiasts, this car is certainly unique and stands out, but then the starting bid is really quite high for an E34. Ultimately it’s all speculation; the car will likely remain in Russia and will be relegated to our memories as just an fleeting flash of color in an otherwise dreary late fall day. To quote Tyrell from Blade Runner, “The light that burns twice as bright burns half as long, and you have burned so very very brightly”.



  1. Ry
    Ry December 3, 2014

    Hysterical find @Carter! Fire up the dashcam and lets get this thing pulling Russian taxi duty!

    A few thoughts…
    – sellers & car lovers, stop with the color correction & filters on your photos, the lead photo is like 6 shades away from Dakar
    – cheesy rear tail light tint & roof spoiler
    – well within my top 5 clashing interior & exterior colors, IMHO (@Brad, are you with me 🙂 )
    – the brake calipers…seem like a waste since they were designed for a specific brake by wire system with specific discs & pads, will certainly be the envy of all your Sir Gordon Murray fanboy friends though
    – does it come with a weapon in the trunk per all the dashcam footage I’ve seen? Lol

  2. MDriver
    MDriver December 3, 2014

    now who would have laid odds that this car is in Russia???…LOL
    there is actually an E39 M5 in Dakar yellow…was for sale in Switzerland…a while back now…
    Individual colors are great!…but some just don’t belong on certain cars…and this is one of em’…
    but it isn’t mine and I wouldn’t buy it so best of luck to the seller!
    an E34 M5 looks killer in Santorini Blau II….

  3. Ry
    Ry December 3, 2014

    I found this car’s diary it seems!

    Ugh those Schnitzer wheels! Now I’ve got some reading up to do on this car’s well photographed history, I don’t think it will let me down.

  4. Carter
    Carter December 3, 2014

    In Soviet Russia, car modifies you!

  5. Ry
    Ry December 3, 2014

    @Carter – LOL!!

    Here’s a great passage from his car blog I posted above, the fragile translation makes it just that much more interesting to read.

    “And now a little about the management features of my beauty:
    The car goes very unusual — and three and a half thousand rpm, the engine pulls like a train, but purely on the torque, and then explode like a nuclear bomb and the car is accelerating, as if including turbines, and she does it with such a sharp metallic sound that is not to put into words, but we just have to listen!”

  6. Brad
    Brad December 3, 2014

    Do not like the yellow. Rather like the interior, but the combination of the two is inexplicable. But what would go with the yellow, anyway? Certainly not black. The lightest of cafe au laits?

    Smoked tail lights …

    Amazed it doesn’t have black wheels. Maybe Russia hasn’t caught up with Dog Patch, Arkansas, yet.

  7. Ry
    Ry December 3, 2014

    You must stop what you’re doing and watch his hooning YouTube videos:

    And track day YouTube video:

    I have never been to a track day yet, only a couple auto-xs, but I know enough that those are terrible lines he’s cutting! (Maybe those brakes and handling are just too good?!)

  8. Jeffrey
    Jeffrey December 4, 2014

    The brakes are a joke on that car. That car won’t even use 20% the stopping power those brakes can produce.

  9. Vic
    Vic December 4, 2014

    Wow, the dude driving the M5 is terrible. He couldn’t find an apex even if it were programed into the GPS. I think the Astra is following behind close enough to see the carnage but far enough away not to be involved when the M5 departs the tarmac.

  10. MDriver
    MDriver December 4, 2014

    that track video was painful to watch all 29 seconds before I had to shut it off…
    why am I not surprised that the fellow went off-track???…
    my very first driving instructor told me once “halfway into the turn you guys always realize that your not as good as you thought you were!”….and that was 25 years ago..still holds true today…

  11. Ry
    Ry December 4, 2014

    It would make a great Visa “priceless” ad to count off the (alleged) $70k build cost, then show his “inability to hit an apex if it was programmed in his GPS” (great line @Vic!)…because that truely is priceless.

  12. Ry
    Ry December 4, 2014

    There’s a whole episode of a Russian YouTube car show about this car. The first & last 3 minutes are pretty amusing.

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