Now, I know what you’re going to say….Carter hasn’t had enough coffee. Fair enough, and probably true. But this is a post-war EMW 327, not a pre-war BMW 327. Let me explain.
World War II changed the map of Europe, and the post-War period was a strange rebuilding and re-allocation period which saw serious changes to some of the names you know today. Volkswagen, a brand that effectively hadn’t really existed before 1939 and the outbreak of war, found itself the benefactor of British intervention afterwards and became the company we know today. Mercedes-Benz, similarly, picked up the pieces and continued on. Auto Union and the companies of the four rings fell inside the Soviet area of control, and as a result many of the plans, factories and engineers were removed from Germany and sent deeper into Russian control. Then there was the strange plight of BMW. Prior to World War II, though BMW had been a very successful aircraft engine producer and motorcycle champion of Germany, they were a minor player in the automobile industry. Still, they had produced some beautiful and notable designs, including the successful sports car racer 328. Although technically Munich lay in the American area of Allied occupation, there would be an interesting future for BMW. Connections with the British Army allowed a pre-War BMW dealer from Britain to jump into the Munich factory, grab a bunch of plans and some engineers, and return back to the island nation. That would yield the Bristol 400 – a car so heavily influenced by BMW’s 326, 327 and 328 designs that they even retained the signature kidney grills. More strange, perhaps, was the BMW plant at Eisenach. Unfortunately for the city, though centrally located in Germany and not particularly far from Munich, it lay about 6 miles inside the Soviet control border. But their factory had all the plans for BMW’s road cars, so after the war, they turned on the lights and started pumping out BMWs not made by BMW. This, of course, resulted in a lawsuit, and in 1952 they were forced to change their name to Eisenacher Motorenwerke, or EMW. Like Bristol, they retained all of the signature BMW bits, including the Roundel. But since they were in Soviet controlled areas, the Roundel’s color changed from blue to red: