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Tag: Giogetto Giugiaro

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1981 BMW M1

Update 1/31/2019: The seller has relisted this M1 now at $695,000 – nearly $200,000 down from last Spring, but probably still ahead of the market.

Update 7/29/18: After listing in May at $875,000, the seller has dropped the price to $725,000 – still high for the model, but not as far out of line. Will it sell this time around?

I give Audi a lot of credit for bringing the R8 to market. It took a fair amount of gall for a company best known for mid-range all-wheel drive luxury sedans to up and produce a supercar-beating mid-engine road car capable of being used year-round and every day. It’s a feat nearly without precedent. Of course, I said “nearly”.

That’s because BMW pulled off a similar trick the best part of thirty years before Audi did it. And arguably the development of what would become BMW’s fledgling Motorsports division was even more impressive than what Ingolstadt pulled off. The M1 burst onto the scene at a time of economic austerity, global oil crises and came from a company who not only didn’t have a history of producing such cars, but didn’t have connections to others who did (unlike Audi’s corporate Lamborghini partnership).

Speaking of Lamborghini, because of BMW’s lack of expertise in supercar design it was the Sant’Agata firm that was employed to produce the M1. But because of Lamborghini’s lack of expertise at being…well, a company capable of producing something on a schedule, BMW engineers had to first liberate the early molds from Italy and then find someone who could produce the car. Ultimately, it was a combination of ItalDesign in Turin, Marchesi metal working in Modena to build the frames and Karosserie Baur in Stuttgart that stuck the M1 together. Though it doesn’t exactly sound like a match made in heaven, and indeed the M1 was a relative sales flop, it has nonetheless grown to cult status as one of the most user-friendly supercars of the late 1970s:

CLICK FOR DETAILS: 1981 BMW M1 on eBay

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1981 BMW M1

There are a few strange similarities between yesterday’s 1987 Volkswagen Scirocco 16V and today’s subject – the much more elusive and legendary BMW M1. Both were sporty cars developed from more pedestrian beginnings. Both featured high-revving dual-overhead cam motors. But the interesting part comes in the sublet of construction, and the design. Both have links to Giugiaro, but both also borrowed heavily from other designs.

In an article I penned for The Truth About Cars last year, I covered some of the development of the Wedge Era and how those spectacular show car designs channeled their design language down to more pedestrian models. One of the stars of that article were the cutting-edge looks from Giugiaro’s ItalDesign – the firm, and man, responsible for some of your favorites such as the basic shape for the Audi Quattro. But while the Quattro launched its brand into the luxury realm and redefined the 80s, the undisputed German star of the wedgey wonders was the BMW M1.

CLICK FOR DETAILS: 1981 BMW M1 on eBay

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