Love, hate, or indifferent, red cars draw eyes. Sometimes that is a bad thing, like when you are doing 87 mph in a 70 mph zone on the highway. Other times it is a good thing, like when you are selling a car. I think the term “resale red” does carry a lot of weight because consumer studies have shown that people who drive red cars are looked at differently. Red is fast and aggressive, while the earth tones are a little bit more subdued and conservative. Only makes sense, but when push comes to shove, are you willing to actually pony up the cash for a red car? You can see where I’m going with this with today’s car, a 2003 Mercedes-Benz SL55 AMG up for sale in Florida. Just 30,000 miles and looks like it is dripping wet just sitting there. Anyone brave enough for “arrest me red?”
