We live in a culture today that judges others with contempt while simultaneously engaging in generally questionable behavior ourselves. Let he who is without sin cast the first stone, right? It is far from fair to generalize other’s actions without a relative sense of context, yet often we only have a glimpse at a moment of their life, a soundbite they say, an ill-timed photo from which we base an entire judgment on who that person is or at least professes to be. It’s one of our greatest shortcomings as a very public-oriented society who loves to air its dirty laundry, watch people humiliate or hurt themselves for entertainment, and revel in the unraveling of another’s life through misfortune. Yet, we generally would consider the gladiatorial battles of the Roman Empire to be barbaric – ironic, perhaps, considering that Germanic based languages have themselves so thoroughly recreated the Republic – perhaps even more so than the Romance-language speaking countries. But, I digress.
So while occasionally #FailFriday has degenerated into mudslinging at questionable taste – in and of itself perceivably a “fail”, today I’m instead going to approach the ad copy on this Jetta from the perspective of an angry, slightly bemused fact-checking Editor-in-Chief who has sent back a series of revisions to the author. While we all make grammatical and spelling mistakes (sometimes on a regular basis that I don’t catch, though I promise I try!), there are quite a few to enjoy in this particular ad: