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It’s always nice to spend a few minutes perusing old dealer brochures. Manufacturers spend countless millions on marketing, after all, and we should appreciate their efforts. Today I’ve rounded up some of the dealer goodies that Audi has given out – representing some milestones in the company’s history, no less. There’s the memorable poster celebrating the R8 win of the North American Endurance Championship (remember back when this was a new concept for Audi?), and the dominant RS6s run in the SCCA World Challenge. Then there’s a cool schematic showing the dimensions on the S4. I have a similar one for the Quattro and I love to look at it! Speaking of, there’s also a dealer brochure with a RR 20V Quattro fold out – what a pretty car. And let’s not forget the new – and wildly popular – turn Audi took when it launched the TT. All in all, some neat historic memories this afternoon! What’s your favorite?
I can’t really speak to how the younger generation fills their mind with automotive images today, but when I was a kid those images came through the exceedingly rare sightings on the street and the posters that I had on my wall. So as we continue our artwork theme for the holiday season, today we’ll take a look at some art reflecting Porsche’s racing history, with specific attention to Le Mans but with a few other interesting pieces added in. Racing has served as a centerpiece of Porsche’s branding almost since the beginning and its success in road racing has been integral to the success of the marque itself. And there is no stronger testament to a car’s combination of reliability and performance than a Le Mans victory.
Time for another wheels roundup, and this time I’m focusing on some rare steering wheels. I have one for each major brand here. The Audi Sport Italvolanti wheel is simply an awesome period piece for an early Quattro and a rare find. It matches the Audi Sport colors from the beginning of the WRC run and would definitely suit a car with brown leather. The Ruf wheel goes down in my book as one best looking wheels out there – I simply love the elegant and simple look of it! The Atiwe wheel is one that I have to admit I don’t think I’ve seen before and would certainly help to set your 80s Benz apart. Speaking of setting apart, the Momo Benetton wheel is one of my all-time favorites. I would love to own a Harlequin Golf just to be able to install that wheel. And then there is the rare Petri 2002 Turbo wheel; a very cool period piece even if it is a bit pricey. Which is your favorite for your dream ride?
It’s always cool to see some rare dealer bits; from big promotional posters to service guides, they’re a neat way to relive the past and have some cool details to go along with your automotive passion. Today I have a roundup of Volkswagen dealer pieces. First off is the neat Global Rallycross calendar that is signed by Scott Speed, Tanner Foust and Michael Andretti. There’s a service guide for 1969 which is cool for aircooled folks. But I love the posters – there’s a 1986 Quantum Syncro Wagon original poster and a more modern Beetle RSi Cup poster. And there’s a cool fleet brochure – can you imagine specifying 1988 GTi 16Vs for your fleet? I’d love to work for that company!
It’s another Wednesday and time for another rare wheel roundup! Today I have some more of my favorites lined up, starting with ones close to my heart – Ronal R8 option wheels. These are the lower offset wheels that have the spokes curve in to create a nice lip; were they 4x108mm, rest assured I wouldn’t have posted them and they’d be in the mail to me. They’re rare to find in either bolt configuration but would suit an early GT/4000, Volkswagen or (gasp!) E21 or E30 well. There are two sets of OZ Racing Vega wheels – one for Porsche, the other for Mercedes-Benz. They’re a neat BBS alternative and rare to see. The Audi A3 S-Line wheels may be one you haven’t seen before as most of the S-Line cars came with either larger 17″ wheels or the more BBS-esque wheels. Boy, they’re cheap – a great rare winter setup, perhaps? The Gotti wheels are so over the top they’re almost cool again! And the same goes for the polished Zenders – a rare find with plenty of character to set you apart. What’s your favorite?