Just prior to the launch of the E36 M3 for North America, Canada got a special run of European-specification M3s. However, they weren’t alone in terms of custom E36s available. 1994 also saw the United States get a pretty unique, and quite limited, E36 model.
It was the 1994 325is M-Design. Fans call it the M-Tech, and it was very similar to the Clubsport Coupe that was available in Europe.
While underneath this was basically a stock 325, it was still pretty special. It included nearly all the items that the M3 would have outside of the motor and brakes. You got the M-Tech body kit, mirrors, steering wheel and shift knob, along with the Anthracite M cloth (0506). Many (if not all) were painted Germany’s racing color – Alpine White. Additionally, the M-Design included a cool set of 17″ BBS 2-piece wheels. They were referred to as Style 29s, but were actually a multi-piece version of the forged BBS RG wheel. A limited run of only 150 (according to fans, BMW isn’t sure) were produced by BMW Individual with a $4,700 premium on the base price of the 325iS. What does that translate to today?
Another M-Design! I’ve featured a string of these ultra-limited ’94 325iS models built by BMW Individual recently. Today’s VIN ends in 478, produced 40 cars after the one I looked at last June. Visually equipped with most of what would become the M3 in ’95, the M-Design is an interesting footnote in United States E36 production.
Of course, “interesting”, “obscure” and “BMW 3-Series”, when combined in the right proportions, usually equate to dollar signs in seller’s eyes. Asks on these cars often rival or exceed M3 prices. Crazy, right? Who would pay more than they would for a M3 to have less than a M3? Well, some people do. Recently a ZHP E46 coupe traded for $26,000. Scoff all you want, but clearly there is a market for the limited edition 3-series. But since some trade for high numbers, many sellers equate their 3 as priceless. Not the case today, as we get a true market indicator of where a driver-quality 325iS M-Design is valued at:
When I first came across this car, just like with Rob’s GT3 yesterday I was pretty sure I’d seen it before. The 1994 BMW 325iS M-Design was produced in very limited numbers, and this one was for sale after another I wrote up fairly recently with similar miles:
Diet M3: 1994 BMW 325is M-Design
However, a quick check of the VINs revealed they’re different chassis; this one is 386, produced 52 prior to the last one we looked at (438). So let’s refresh ourselves on what made the M-Design 3-series special.
Basically, this car was the precursor to the U.S.-spec M3. BMW teased its release with an American version of the Clubsport Coupe; you got the M-Tech body kit, mirrors, steering wheel and shift knob, along with the Anthracite M cloth (0506) and an Alpine White exterior. BMW equipped BBS RC 2-piece wheels with forged centers too. In all, it made for a pretty package even if it was no more potent than a standard E36. Fans claim only 150 were imported which seems about right, though BMW doesn’t have official importation numbers.
Last time around, though the condition was very good the general consensus was that an actual M3 was a better deal at the asking price. How about today?