1981 BMW M1

I give Audi a lot of credit for bringing the R8 to market. It took a fair amount of gall for a company best known for mid-range all-wheel drive luxury sedans to up and produce a supercar-beating mid-engine road car capable of being used year-round and every day. It’s a feat nearly without precedent. Of course, I said “nearly”.

That’s because BMW pulled off a similar trick the best part of thirty years before Audi did it. And arguably the development of what would become BMW’s fledgling Motorsports division was even more impressive than what Ingolstadt pulled off. The M1 burst onto the scene at a time of economic austerity, global oil crises and came from a company who not only didn’t have a history of producing such cars, but didn’t have connections to others who did (unlike Audi’s corporate Lamborghini partnership).

Speaking of Lamborghini, because of BMW’s lack of expertise in supercar design it was the Sant’Agata firm that was employed to produce the M1. But because of Lamborghini’s lack of expertise at being…well, a company capable of producing something on a schedule, BMW engineers had to first liberate the early molds from Italy and then find someone who could produce the car. Ultimately, it was a combination of ItalDesign in Turin, Marchesi metal working in Modena to build the frames and Karosserie Baur in Stuttgart that stuck the M1 together. Though it doesn’t exactly sound like a match made in heaven, and indeed the M1 was a relative sales flop, it has nonetheless grown to cult status as one of the most user-friendly supercars of the late 1970s:

CLICK FOR DETAILS: 1981 BMW M1 on eBay

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1979 BMW M1

In an article I penned for The Truth About Cars back in 2016, I covered some of the development of the Wedge Era and how those spectacular show car designs channeled their design language down to more pedestrian models. One of the stars of that article were the cutting-edge looks from Giugiaros ItalDesign the firm, and man, responsible for some of your favorites such as the basic shape for the Audi Quattro. But while the Quattro launched its brand into the luxury realm and redefined the 80s, the undisputed German star of the wedgey wonders was the BMW M1.

Like the Quattro, the M1 redefined and refined BMWs core mission, helping to launch the Motorsport division along with the 3.0 CSL and 2002 Turbo. While Giugiaro had also had his hand in the M1s design, the genesis of the shape lay in the much earlier Paul Bracq designed Turbo concept. Bracq, in turn, had undoubtedly been influenced by the late 1960s creations of both Giorgetto Giugiaro (at Ghia and ItalDesign) and Marcello Gandini (Bertone), as well as the efforts and splash rival Mercedes-Benz had made in 1969 with the C111 concept and record setter.

But while Daimler was hesitant to enter serial production with such a departure from their tried and true sedan designs, the M1 proved to be just the spark BMW was looking for to ignite the fire in driving enthusiasts minds. It was, at the time, the Ultimate Driving Machine:

CLICK FOR DETAILS: 1979 BMW M1 on eBay

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Motorsports Monday: BMW Legends Collection

Let’s say you want to start a car collection, and for ease of argument’s sake, let’s say you’re really into BMWs. Which is the model you want? You could be a 507 enthusiast, love the classic 3.0 CSL or 2002, envy every E30 or lust over the modern muscle the company produces. But odds are if you’re reading these pages you, like me, gravitate towards BMW’s Motorsport models.

Within the Pantheon of classic models, there then comes the difficult decisions. How do you choose between the E30 M3 and the 1M, for example? Well, Enthusiast Auto Group has a suggestion. Why not have them both? Or, even better, why not assemble all of the greatest hits from BMW’s M division over the past 40 years and put them together into one curated, turn-key package?

CLICK FOR DETAILS: The Collection of BMW Legends at Enthusiast Auto Group

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1981 BMW M1

There are a few strange similarities between yesterday’s 1987 Volkswagen Scirocco 16V and today’s subject – the much more elusive and legendary BMW M1. Both were sporty cars developed from more pedestrian beginnings. Both featured high-revving dual-overhead cam motors. But the interesting part comes in the sublet of construction, and the design. Both have links to Giugiaro, but both also borrowed heavily from other designs.

In an article I penned for The Truth About Cars last year, I covered some of the development of the Wedge Era and how those spectacular show car designs channeled their design language down to more pedestrian models. One of the stars of that article were the cutting-edge looks from Giugiaro’s ItalDesign – the firm, and man, responsible for some of your favorites such as the basic shape for the Audi Quattro. But while the Quattro launched its brand into the luxury realm and redefined the 80s, the undisputed German star of the wedgey wonders was the BMW M1.

CLICK FOR DETAILS: 1981 BMW M1 on eBay

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1980 BMW M1

In an article I penned for The Truth About Cars last week, I covered some of the development of the Wedge Era and how those spectacular show car designs channeled their design language down to more pedestrian models. One of the stars of that article were the cutting-edge looks from Giugiaro’s ItalDesign – the firm, and man, responsible for some of your favorites such as the basic shape for the Audi Quattro. But while the Quattro launched its brand into the luxury realm and redefined the 80s, the undisputed German star of the wedgey wonders was the BMW M1.

Like the Quattro, the M1 redefined and refined BMW’s core mission, helping to launch the Motorsport division along with the 3.0 CSL and 2002 Turbo. While Giugiaro had also had his hand in the M1’s design, the genesis of the shape lay in the much earlier Paul Bracq designed Turbo concept. Bracq, in turn, had undoubtedly been influenced by the late 1960s creations of both Giorgetto Giugiaro (at Ghia and ItalDesign) and Marcello Gandini (Bertone), as well as the efforts and splash rival Mercedes-Benz had made in 1969 with the C111 concept and record setter.

But while Daimler was hesitant to enter serial production with such a departure from their tried and true sedan designs, the M1 proved to be just the spark BMW was looking for to ignite the fire in driving enthusiast’s minds. It was, at the time, the Ultimate Driving Machine:

CLICK FOR DETAILS: 1980 BMW M1 on eBay

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Tuner Tuesday: 1979 BMW M1 AHG Studie

While it’s safe to say that all of the legendary BMW M1s have an interesting history, some are a bit more traveled than others. It would be simple to suggest that modifying one of the few M1s produced would be sacrilegious, but in the 1980s anything was fair game in the tuning scene, and let’s not forget that the M1 was a bit of a flop originally. In fact, until very recently the M1 was generally overlooked as a future collectable; prices were higher considering the rarity and provenance of the original M car, but like the Audi Sport Quattro they enjoyed relative obscurity in the general public. So, it’s not much of a surprise that some were modified in period, and AHG was the most famous of the tuners of the M1. Taking the base car to the next level, they customized the interiors and upped the power nearly 30%, along with fitting aero tweaks that were a reminder that the M1 was intended for the track. Looking much like a street worthy Procar, the only thing that was missing were the celebrity race drivers and crashes. Not missing was the high price tag, something that’s back today:

CLICK FOR DETAILS: 1979 BMW M1 AHG Studie on Hemmings

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Tuner Tuesday: 1980 BMW M1 AHG Studie – REVISIT

After failing to sell at auction for the estimated $600,000 – $800,000 projection, the AHG Studie modified M1 is back and now on eBay. Bidding as of writing is sitting around $300,000 – a steal for even a poor condition M1 these days. While it’s not likely to remain there or meet reserve, it will be interesting to see where the pricing ends up!

CLICK FOR DETAILS: 1980 BMW M1 AHG Studie on eBay

The below post originally appeared on our site July 29, 2014:

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