I’ve talked in previous posts about how in the early 1990s, the standard Jetta was pretty hard to get excited about because of the other neat products at your local VW dealership. But the Jetta was done a service by the birth of its new sibling – the New Beetle. Looking a bit like a Golf with mumps, the New Beetle was gimmicky and a clever marketing exercise, but as an enthusiast it was about as far from desirable as you could get. Adding to that was that a majority of early examples were tied to the “2.Slow” and had an automatic transmission – now you were stuck in a slow fish bowl.
To make it more appealing, nearly since its inception VW has had special editions of the Beetle pretty much every year. 2018’s are the ‘Convertible Coast’, which has a “surfboard-look appearance dashboard” and the ‘Dune’, which comes with a free VHS copy of the eponymous movie I think. 2017 included the ‘Classic’ model which had a special interior. But for special interiors, we need to talk about 2016’s ‘Denim’ edition. It was a throwback to the 1970s, when Volkswagen launched multiple ‘Jeans’ editions of the original Beetle, replete with “denim-style” fabric. But these two weren’t the only times that a Volkswagen attempted to capture America’s favorite pantalones:
