In a star-studded lineup from the 1980s, the BMW E23 certainly seems to be always the bridesmaid. I’d wager that even the E21 is more popular than the first 7-series, and that’s saying something. It doesn’t help that the 7, while bearing a resemblance to the other great Paul Bracq designs from the period, never quite seems to be in the right proportions – especially in U.S. form. But today’s example isn’t a U.S. spec model, it’s the more desirable and much more pleasant to look at European model. On top of that, it’s the turbocharged M102 under the hood, cranking out 252 ///Mvious horsepower and 280 lb.ft of torque to match. That was enough to propel the heavy, automatic 745i to 60 mph in the mid-7 second range and 137 mph flat out – numbers that made its competition envious. It’s got lower mileage, condition is great, and overall it appears to be a very nice example. The rarity and obscurity of the model in some part outweighs the less desirable nature of the large chassis among collectors. Yet this car has failed to sell for not one, not two, but now going on five years.
So what gives? Well, there’s only one reason that a car doesn’t sell, and it’s price. The seller of this car has had it for sale on and off again since 2013. We last looked at it almost exactly one year ago:
Perpetually, bidding runs out of steam between $5,000 and $6,000. That number seems far short of what the seller is hoping for, but we never learn much about what that amount is. A few weeks ago, the seller tried Bring A Trailer. The result? $5,000 in bids. So here we are again, a bit like Groundhog Day, with a new auction for this very nice example of an early 7: