Press "Enter" to skip to content

Tag: USP

This site contains Ebay partner affiliate links, which may earn us a commission at no additional cost to you.

2004 Audi A4 3.0 quattro Avant Ultrasport

Just like BMW’s E46 ZHP package, which was effectively an M3 without the flares and M engine, Audi, too, had a “Diet S4” in the B6 generation. Dubbed the Ultrasport Package, for $3,000 it included RS-inspired “Celebration” 18″ wheels with summer tires, the lowered 1BE suspension that was part of the normal Sport package, a unique quattro GmbH/Votex body kit, and a nicely wrapped leather steering wheel and shift knob. It also limited your interior option to black, and a fair chunk of them appear in Light Silver Metallic – also a popular choice on the S4. Unlike the 330i, the USP A4’s engine choices weren’t upgraded, but you did at least have two – the AWM 1.8T rated at 170 horsepower, or the AVK 3.0 30V V6 good for 220 horsepower. Both were available with choice of 6-speed manual (*5-speed for the FWD models) or automatic, and the basic 1.8T model was about $10,000 less than the 330i. While there was no convertible/coupe USP to compare to the 330i, Audi maintained its trump card on sporty wagons. Just like the ZHP, today the USP A4s command a strong premium in the used market, especially as Avants:

CLICK FOR DETAILS: 2004 Audi A4 3.0 quattro Avant Ultrasport on eBay

Comments closed

Unicorn Killer: 2005 Audi A4 2.7T Avant Ultrasport 6-speed

While it was certainly impressive to see the unique Aquamarine S4 Avant over the weekend, for nearly everyone it was a letdown. Many of the faults would be excusable were it not for the outrageous asking price – getting on for four times the market value of a decent “normal” S4 Avant. Of course, one of the great things traditionally about Audis is that the chassis flexibility means parts from a myriad of other models work across platforms. So, unhappy with the available options out there, why not build your own super Avant?

That’s exactly what folks at Black Canyon Performance did, taking an already desirable B6 A4 Avant Ultrasport 6-speed and turning the wick up substantially. The modifications range from installation of a B5-generation 2.7T V6 to a factory RS4 interior and a special Porsche color – 7A1 Gray Black borrowed from the 997 GT3 RS, but don’t end there. Welcome to the Unicorn Killer….or was it Killer Unicorn?

CLICK FOR DETAILS: 2005 Audi A4 2.7T Avant Ultrasport 6-speed on Denver Craigslist

5 Comments

USP Tax: 2004 Audi A4 1.8T quattro Avant Ultrasport

Update 2/17/19: It what’s probably no surprise to most, this A4 remains available with only a $500 price decrease to $9,300 now

A few of us sat baffled several months ago as we watched auction results come in. The model in question was the E46 330i – in particular, the “ZHP” performance package. The ZHP was basically halfway between the regular Sport package and the M3, utilizing unique body bits and wheels, a slightly hotter motor, and the transmission borrowed from its bigger brother. Your only option for a 4-door performance 3-series in this generation, not many bought the over-$40,000 price tag. What’s interesting is that while these cars were sold alongside the M3 for far less money when new, today they can actually command a premium over the real-deal M.

Case in point – a 33,000 mile Coupe traded for $26,000 earlier this year, and it wasn’t alone. It’s been labeled the “ZHP tax”. There are reasons why a proper ZHP brings M3 money, mind you – they’re cheaper to run and they’re quite a bit more rare than the M, especially in good shape. And BMW wasn’t alone offering them.

Audi, too, had a “Diet S4”. Dubbed the Ultrasport Package, for $3,000 it included RS-inspired “Celebration” 18″ wheels with summer tires, the lowered 1BE suspension that was part of the normal Sport package, a unique quattro GmbH/Votex body kit, and a nicely wrapped leather steering wheel and shift knob. It also limited your interior option to black, and a fair chunk of them appear in Light Silver Metallic – also a popular choice on the S4. Unlike the 330i, the USP A4’s engine choices weren’t upgraded, but you did at least have two – the AWM 1.8T rated at 170 horsepower, or the AVK 3.0 30V V6 good for 220 horsepower. Both were available with choice of 6-speed manual (*5-speed for the FWD models) or automatic, and the basic 1.8T model was about $10,000 less than the 330i. While there was no convertible/coupe USP to compare to the 330i, Audi maintained its trump card on sporty wagons. Just like the ZHP, today the USP A4s command a strong premium in the used market, especially as Avants:

CLICK FOR DETAILS: 2004 Audi A4 1.8T quattro Avant Ultrasport on eBay

5 Comments

2005 Audi A4 1.8T quattro Ultrasport

A couple of years ago I toyed with the idea of buying a B6 A4 for use as a daily driver. That’s pretty remarkable since I’m not a huge Audi fan (though I do love the D2 S8). I admire these cars for their restrained, modernist styling, which has stood the test of time pretty well. The problem was, I only wanted one particular trim level, the Ultrasport, and I couldn’t find one in my price range that I was happy with. The Ultrasport (“USP”) package was available as an $2,950 option on A4s produced between 2004 and 2005. It added Audi’s 1BE sport suspension, 18″ “Celebration” RS4-style rims and a bodykit that included revised front and rear lower valences, door blades aluminum trim, a special perforated leather steering wheel and a subtle decklid spoiler. The USP package made the plain A4 look a bit more like an S4, and for me that was the major attraction. But ultimately, I decided to go in a different direction. I bought my E34 BMW instead, and in nearly 30k miles of driving I have had nothing go wrong with it. I’m not sure I could say the same, had I bought the A4. Still, these cars continue to grab my attention. I think a well-chosen example could make a stylish commuter for those prepared to put up with the servicing costs associated with Audis of this era.

CLICK FOR DETAILS: 2005 Audi A4 1.8T Ultrasport on LA Craigslist

11 Comments

Ultrasport Faceoff: 2005 Audi A4 1.8T quattro v. 2004 Audi A4 1.8T quattro Avant

a4usp1

I see B6 platform A4s all the time in DC, often driven by young people in their mid to late twenties. I tend to assume that many of them are hand-me-downs from wealthy parents who live in the affluent suburbs. When equipped with all-wheel drive, these cars make for competent year-round daily drivers ideal for the mid-Atlantic climate, and they still give off that expensive, German vibe even though by now they are relatively inexpensive to buy. But while the overall design remains attractive, I think the standard models can look a bit plain. If, like me, you prefer the sportier looks of the S4, but don’t want to deal with the possibility of the $8k timing chain job that afflicts the 4.2 V8 motor, the next best thing is a regular A4 equipped with the Ultrasport package. Available as a factory option, this added S4-style door blades, revised front and rear bumpers, sports suspension and 18″ multispoke “celebration” RS4-style wheels. So equipped, the ordinary looking A4 is instantly transformed into a sportier, more aggressively styled car. The USP package was available on both sedan and wagon models, and for today’s post I’ve written up one of each.

CLICK FOR DETAILS: 2005 Audi A4 1.8T Quattro Ultrasport on Craigslist

5 Comments