USP Tax: 2004 Audi A4 1.8T quattro Avant Ultrasport

A few of us sat baffled several months ago as we watched auction results come in. The model in question was the E46 330i – in particular, the “ZHP” performance package. The ZHP was basically halfway between the regular Sport package and the M3, utilizing unique body bits and wheels, a slightly hotter motor, and the transmission borrowed from its bigger brother. Your only option for a 4-door performance 3-series in this generation, not many bought the over-$40,000 price tag. What’s interesting is that while these cars were sold alongside the M3 for far less money when new, today they can actually command a premium over the real-deal M.

Case in point – a 33,000 mile Coupe traded for $26,000 earlier this year, and it wasn’t alone. It’s been labeled the “ZHP tax”. There are reasons why a proper ZHP brings M3 money, mind you – they’re cheaper to run and they’re quite a bit more rare than the M, especially in good shape. And BMW wasn’t alone offering them.

Audi, too, had a “Diet S4”. Dubbed the Ultrasport Package, for $3,000 it included RS-inspired “Celebration” 18″ wheels with summer tires, the lowered 1BE suspension that was part of the normal Sport package, a unique quattro GmbH/Votex body kit, and a nicely wrapped leather steering wheel and shift knob. It also limited your interior option to black, and a fair chunk of them appear in Light Silver Metallic – also a popular choice on the S4. Unlike the 330i, the USP A4’s engine choices weren’t upgraded, but you did at least have two – the AWM 1.8T rated at 170 horsepower, or the AVK 3.0 30V V6 good for 220 horsepower. Both were available with choice of 6-speed manual (*5-speed for the FWD models) or automatic, and the basic 1.8T model was about $10,000 less than the 330i. While there was no convertible/coupe USP to compare to the 330i, Audi maintained its trump card on sporty wagons. Just like the ZHP, today the USP A4s command a strong premium in the used market, especially as Avants:

CLICK FOR DETAILS: 2004 Audi A4 1.8T quattro Avant Ultrasport on eBay

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2005 Audi A4 1.8T quattro Ultrasport

A couple of years ago I toyed with the idea of buying a B6 A4 for use as a daily driver. That’s pretty remarkable since I’m not a huge Audi fan (though I do love the D2 S8). I admire these cars for their restrained, modernist styling, which has stood the test of time pretty well. The problem was, I only wanted one particular trim level, the Ultrasport, and I couldn’t find one in my price range that I was happy with. The Ultrasport (“USP”) package was available as an $2,950 option on A4s produced between 2004 and 2005. It added Audi’s 1BE sport suspension, 18″ “Celebration” RS4-style rims and a bodykit that included revised front and rear lower valences, door blades aluminum trim, a special perforated leather steering wheel and a subtle decklid spoiler. The USP package made the plain A4 look a bit more like an S4, and for me that was the major attraction. But ultimately, I decided to go in a different direction. I bought my E34 BMW instead, and in nearly 30k miles of driving I have had nothing go wrong with it. I’m not sure I could say the same, had I bought the A4. Still, these cars continue to grab my attention. I think a well-chosen example could make a stylish commuter for those prepared to put up with the servicing costs associated with Audis of this era.

CLICK FOR DETAILS: 2005 Audi A4 1.8T Ultrasport on LA Craigslist

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Ultrasport Faceoff: 2005 Audi A4 1.8T quattro v. 2004 Audi A4 1.8T quattro Avant

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I see B6 platform A4s all the time in DC, often driven by young people in their mid to late twenties. I tend to assume that many of them are hand-me-downs from wealthy parents who live in the affluent suburbs. When equipped with all-wheel drive, these cars make for competent year-round daily drivers ideal for the mid-Atlantic climate, and they still give off that expensive, German vibe even though by now they are relatively inexpensive to buy. But while the overall design remains attractive, I think the standard models can look a bit plain. If, like me, you prefer the sportier looks of the S4, but don’t want to deal with the possibility of the $8k timing chain job that afflicts the 4.2 V8 motor, the next best thing is a regular A4 equipped with the Ultrasport package. Available as a factory option, this added S4-style door blades, revised front and rear bumpers, sports suspension and 18″ multispoke “celebration” RS4-style wheels. So equipped, the ordinary looking A4 is instantly transformed into a sportier, more aggressively styled car. The USP package was available on both sedan and wagon models, and for today’s post I’ve written up one of each.

CLICK FOR DETAILS: 2005 Audi A4 1.8T Quattro Ultrasport on Craigslist

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