Atlantis Blue. It’s probably a color that at least one person – probably many – at BMW hate. Why? Well, it was the color that was involved with perhaps one of the biggest PR mistakes in the automotive world in 2013. It was in that year that a BMW enthusiast had saved up to finally special order a new M3 from BMW’s Individual program in the shade. However, somewhere along the way the order was translated incorrectly and the M3 was produced in the Individual shade of Atlantic Blue. Predictably, the enthusiast (who, incidentally, had flown to Germany for European delivery of his prized M3) was immediately not pleased that the presented M3 was in the wrong shade. Complicating the matter was that BMW had ended the E92 production line, so no new M3s could be built to replace the incorrectly-colored car. The fora lit up with punters on both sides flinging insults at this enthusiast and each other; perhaps it was a perfect example of a first-world problem as some claimed, but personally I don’t think I would have accepted the car, either.
Regardless of your opinion on the outcome of the situation, the story instantly popped into my head when I saw this 1976 2002 that was repainted in the shade the above described buyer wanted – the beautiful shade of Atlantis Blue, which replaced the car’s original Fjord Blue:
