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1987 Audi 5000S

1987 Audi 5000S

Published September 8, 2020 by Carter

Let’s go back to the beginning of Type 44 production today and take a look at this Audi 5000S. To me, this car represents just about the least appealing model in the lineup for 1987. No turbo, no quattro, automatic, Almond Beige Metallic – it really doesn’t get more yawn than this. “But it’s a ‘S’ model“, you say. Ah, but continuing on the theme of Audi’s unconventional naming strategy in the U.S., there was cleverly no non-S model for a few years – everyone got a participation trophy.

As it turns out, there were a lot of ‘everyone’. The new 5000, which started selling in the U.S. in 1984, was a massive success for Audi. In fact, it was far and away the most successful model they sold in the 1980s. And while we love to see turbos and quattro and manuals, it was specifically this car – gold Audi 5000S front-drive automatics – that sold in droves. Audi sold 48,057 5000s in 1985, for example. Only about 20% were Turbos. And the quattro model didn’t launch until very late in the year. Even when it did, they similarly never accounted for more than 20% of sales of the Type 44.

Still, ~40,000 doesn’t sound like a big number. But consider Audi sold a total of 26,000 other cars between the Coupe, Quattro and all 4000s the same year. And the 5000’s proliferation wasn’t just over one model year. From 1984 to 1988, Audi sold 171,494 Type 44s in the U.S. and was really only limited by the November 1986 airing of the 60 Minutes debacle. This ’87 is representative of how a majority were delivered, but is not indicative of the condition of most today:

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1988 Audi 5000CS quattro

1988 Audi 5000CS quattro

Published December 2, 2018 by Carter

One of the reasons it’s hard to get excited about the Type 43 Audi is just how far forward the bar was moved with the Type 44. Similar to the leap from the 6-series to the 8-series BMW, the Type 44 was a radical departure both in style, aerodynamics, and chassis dynamics. The basic Type 44 chassis would endure a remarkable run, too – from its basic layout in the Forschungsauto FV Auto 2000 from the 1981 Frankfurt Auto Show right through the derivative D11 V8 quattro through the 1994 model year. The C3 was revolutionary in its incorporation of modern aerodynamic devices, helping to drop drag coefficients to a then-excellent .30 cd. The Audi design prompted many copies, the most notable of which was the very popular Ford Taurus.

But the C3 was about more than just a slick body. Underneath it continued the C2’s turbocharging on top-tier models. With the addition of intercooling, power was up quite a bit from the prior model. Where the 1983 5000 Turbo generated 130 horsepower and 142 lb.ft of torque in U.S. trim, the C3’s MC1 brought 158 horsepower and 166 lb.ft of torque to the party. It was good enough to prompt notoriously BMW-friendly Car and Driver to name it to its ’10 Best’ list for the first time. In the later 200 20V, it also brought a tamed version of Audi’s Sport Quattro motor to market. The Ingolstadt company also pioneered full body galvanization, something that would become the norm for many newer cars moving forward. That body also grew, as Audi added its signature ‘Avant’ model to the lineup. But of course the big news was the 1986 addition of the word synonymous with Audi in the 1980s and ever since – quattro:

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Double Take: 1980 and 1981 Audi 5000Ss

Double Take: 1980 and 1981 Audi 5000Ss

Published December 2, 2018 by Carter

Update 12/2/18: The manual 1981 5000S has been relisted with a reserve auction and opening $6,500 bid price. It bid to $5,100 last time around and I was surprised it didn’t sell. Based upon the other Type 43 sales recently, the current listing seems ambitious so we’ll probably see this one remain for sale for a bit.

Update 11/11/18: The 1980 5000S sold for $2,600.

I wasn’t particularly effusive with praise for the Type 44 Audi 5000S, although it was almost certainly the car which kept Audi’s doors open and lights on in the U.S. during the 1980s. Part of the reason that the Type 44 was so successful was that it was a major step forward from the Type 43, a car designed in the 1970s that felt…well, decidedly like it was from the 1970s. It was big, boxy, not particularly efficient and not particularly technically advanced – especially when compared to the model which replaced it.

However, there were some great qualities about the Type 43. It was the model that introduced mass turbocharging to Audi with the 200 5T, a de-tuned version of which would appear in the U.S. as the Audi 5000 Turbo. Audi used that idea to launch the Quattro a bit later, and the rest is history. The Type 43 was also quite a handsome car, though like many from the period its looks were hampered by the DOT-approved bumpers. Although well reviewed by magazines and offering class-leading features and technology, the Type 43 never really sold in great numbers. A total of 163,442 sold here between its 1978 launch and 1983, the last model year before the Type 44 replacements rolled into dealers. That was just a bit better than the C1 Audi 100 had sold here, a car with a less-than-stellar reputation. Clearly, the Type 43 spent most of its time erasing the memory of the C1, and consequently it is important as it laid the cornerstones for the more successful Type 44.

Today C2s are pretty hard to come across, though we do see a regular flow of them across these pages. Today’s examples are the more pedestrian (and more common to find) 100 horsepower naturally aspirated versions rather than the early Turbo. Still it’s a bit of a treat to get two at the same time, so here we go:

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1985 Audi 5000S

1985 Audi 5000S

Published May 14, 2018 by Carter

Let’s go back to the beginning of Type 44 production today and take a look at this Audi 5000S. To me, this car represents just about the least appealing model in the lineup for 1985. No turbo, no quattro, automatic, Kalahari Beige Metallic – it really doesn’t get more yawn than this. “But it’s a ‘S’ model“, you say. Ah, but continuing on the theme of Audi’s unconventional naming strategy in the U.S., there was cleverly no non-S model for a few years – everyone got a participation trophy.

As it turns out, there were a lot of ‘everyone’. The new 5000, which started selling in the U.S. in 1984, was a massive success for Audi. In fact, it was far and away the most successful model they sold in the 1980s. And while we love to see turbos and quattro and manuals, it was specifically this car – gold Audi 5000S front-drive automatics – that sold in droves. Audi sold 48,057 5000s in 1985, for example. Only about 20% were Turbos. And the quattro model didn’t launch until very late in the year. Even when it did, they similarly never accounted for more than 20% of sales of the Type 44.

Still, ~40,000 doesn’t sound like a bit number. But consider Audi sold a total of 26,000 other cars between the Coupe, Quattro and all 4000s the same year. And the 5000’s proliferation wasn’t just over one model year. From 1984 to 1988, Audi sold 171,494 Type 44s in the U.S. and was really only limited by the November 1986 airing of the 60 Minutes debacle. This ’85 is representative of how a majority were delivered, but is not indicative of the condition of most today:

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1987 Audi 5000CS Turbo

1987 Audi 5000CS Turbo

Published November 5, 2017 by Carter

The gulf between North American and European market performance was wide in all manufactures in the 1980s, but no where did it feel more vast than with the Audi products. That was especially true with the turbocharged variants of the large chassis. In European guise, the Type 200 5T developed 170 horsepower even without an intercooler, while the U.S. 5000 Turbo managed only 130 from the 2.1 liter inline-5. That was a 24% drop in performance, and it didn’t get much better with the Type 44 replacement. Though displacement later grew to 2.2 liters in the MC1 and 2 codes, power output never exceeded 162 horsepower. That meant that the 1987 Audi 5000CS Turbo (and the turbocharged quattro model) produced only about 81% of its European equivalent’s power output.

Despite that, the 5000 was a great sedan. It was quite, comfortable, and more modern-feeling than its contemporaries. It was also good enough for notorious BMW-friendly Car and Driver to add it to their 10-Best list – even without the trademark all-wheel drive. With weight fairly far in excess of 3,000 lbs, the luxury sedan wasn’t a rocket off the line, but on the roll it was a competent and quiet cruiser. Audi claimed the automatic-equipped Turbo model would hit 60 mph in 8.7 seconds and flat out would do 130 mph – numbers that were barely better than its normally aspirated smaller brother Coupe and 4000S front-drive models (themselves not particularly notable for being quick!). But thanks to some notoriety in Ferris Bueller’s Day Off and great press (ahem – well, for a bit anyways!), these Audis sold fairly well. For example, compared to the 4000 quattro and Coupe GT models, the 5000 Turbo was traded in much greater numbers despite its high price. In 1987, Audi sold just shy of 2,000 Coupe GT models and nearly 3,000 4000CS quattros. But the Turbo? They sold 6,849 of them. Why are they so rare to see then?

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