Rare color or undesirable color? It is a question that presents itself pretty much any time I come across a Porsche in one of the many less common colors Porsche has produced. Of course, in some cases a color may be undesirable during its period of production and then become more desirable years later as preferences shift. Yellows and greens kind of come in and out of favor in this way, likewise the many variants of brown from the late-70s and early-80s suffer under a reversal in popularity.
In the case of the car here, an Ipanema Blue Metallic 2012 Porsche 911 Carrera 4 GTS, located in Washington, we may have one of those situations. Available in the final years of 997 production, we see very few 911s painted in this color. Anecdotally it isn’t difficult to find stories of buyers getting nice discounts to take them off of a dealer’s hands after sitting on the lot for too long. Though a standard color offering its rarity does seem related to its desirability, or lack thereof. We haven’t moved far from its original production date so I’m not sure enough time will have passed for preferences to have changed. However, Ipanema Blue isn’t too far removed from a variety of lighter blues Porsche produced in the ’80s and those cars don’t seem to elicit much derision. So is it a color that might become more desirable or one that, like quite a few colors over the years, will fade away to be forgotten?