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1994 BMW M3

Update 10/18/19: This Euro-spec M3 sold for $26,900!

For some time, there was a giant gulf in between European-spec cars and U.S. spec cars. Granted, part of that divide still exists today if the large assortment of cars that do not make it to these shores, but at least enthusiasts can rejoice that at last – for the most part – performance versions that are available in Germany are very close to the same that we receive here. One of the last notable cars to exhibit the large divide was the E36 M3; while Europeans enjoyed over 280 horsepower from the individual throttle body S50B30 in 1992, the later released U.S. spec M3 carried an entirely different motor with some 40 horsepower less. Though the S50B30US is certainly a great motor by itself, the knowledge that the “better” version existed across the pond somehow took a bit of legitimacy away from it. Also differentiating the European versions were better floating rotor brakes, better glass headlights, better lower and stiffer suspension, and some neat interior options. Later Euro E36s got even more power and the optional SMG 1 transmission or a 6-speed manual – none of which came here.

But if you fall into “the U.S. version of the E36 M3 is garbage” camp, you don’t have to scream at the internet for ‘forum cred’ anymore as early versions of the Euro cars are now fully legal for import – and they’re surprisingly affordable:

CLICK FOR DETAILS: 1994 BMW M3 on eBay

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Feature Listing: 1995 BMW M3 Dinan S3-spec

It’s interesting to consider how enthusiasts today view the E36 M3. Generally speaking, you’re either a completely devoted fan who insists that the E36 is not only the best M3, but perhaps the best BMW ever made. Why stop there? Why not go straight for best car in the history of the world, ever? On the other side of the coin, detractors love to point out that the second M3 was softened up for the U.S. market, that it wasn’t as potent, as pure, as Motorsporty as the original curb-hopping, box-flared legend.

Arguably, they’re both right. It’s certainly true that BMW made the decision to tone down the M3 for North American consumption. That was a really good thing for two reasons: one, that we got it at all, and two, that it remained affordable. Consider, for a moment, that the E30 M3 had grown quite expensive to sport all of that motorsport heritage. By 1991, the base price of the M3 was $35,900. Of course, it was competing against even more expensive cars like the Porsche 944S2, which was a further $10,000 more dear. While we can talk about driving spirit all day long, if we look at the fact sheets what you got was a bit soggy in comparison to today’s cars. Inflation corrected, the M3 would be around $62,000 – pretty much spot on the entry price for today’s M3. The new car has more than double the horsepower of the original and enough tech to launch all of the Apollo program missions.

So what was really exciting when the new M3 was launched in late 1994 was that price point; $36,000. That was some $14,000 less expensive than the European model, and yet performance was within a few clicks thanks to a revised version of the 325i M50 engine. In fact, many – including notoriously BMW-savvy Car and Driver – suggested that the U.S. spec M3 was a better choice than the more exotic Euro model for our roads.

Today, the E36 M3 remains for many the smart choice within the lineup. Long overlooked as the obvious choice, prices have remained low relative to its predecessor and even its replacement. Modern comparisons often skip the E36 entirely. But that doesn’t mean you can’t get exotic performance and looks from the middle child:

CLICK FOR DETAILS: 1995 BMW M3 on eBay

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1995 BMW M3

As the E30 remains unreachable and E46 pricing quickly heads upwards, the E36 remains a slightly less-appreciated alternative that is affordable for most enthusiasts. While it’s still possible to find wrecks of the popular chassis for only a few thousand dollars, if you’re willing to spend a bit more you can still find reasonably priced and clean examples. Admittedly, the pool is drying up as speculating vultures start to circle what was once an oasis of cheap speed. But this early ’95 in a fetching (and rare) color combination is more than just a distant mirage:

CLICK FOR DETAILS: 1995 BMW M3 on eBay

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Feature Listing: 1995 BMW M3

The U.S. version of the E36 chassis Motorsport offering has steadily begun to emerge from its “also ran” position in the category of favored M products. It has languished in value since the introduction of its replacement, the wildly popular and more aggressive E46 M3. Long derided for being a bit too cost-conscience of BMW, the reality is that the car that came to the U.S. might have been a bit better.

Yes, I just said that.

It is true that the North American M3 made due with a less powerful and certainly much less exotic motor. The U.S. S50, based upon the 325i’s M50, displaced the same 3 liters as the European S50B30, but the two differed in nearly all other aspects. Only items like the oil filter are shared between the models; in Euro guise, the engine sang with individual throttle bodies. The engine also sported the trick continuously variable VANOS system to optimize performance. After finally being convinced to bring the second generation M3 to North America, the news came down that the western-bound motor would be less exotic; static VANOS, lower compression, and no individual throttle bodies.

Frustrated though enthusiasts may have been to not be getting the “true” model, many were just happy it was coming here at all. But the amazing thing was what the USA motor offered. At 240 horsepower, it was indeed 46 down on the European cousin. Yet other numbers told a different story; torque was nearly the same between the two, as was weight, and the real advantage of the Euro motor was only quite high in the rev range. That meant acceleration in the real world was effectively identical between Euro and USA models. Sure, you lost a bit of top speed – but where in the U.S. were you hitting 155, anyway?

The cost-cutting measures meant that the U.S. specification M3 came to market at a much more reasonable price than the European example. For under $37,000 out the door you got almost all of the performance of the pricier Euro model, the same looks, and to top it off, the S50 USA was cheaper to run. In terms of real world practicality, the E36 M3 was a winner then, and has been a winner ever since. With more than 10,000 produced for the U.S. market, the BF93 model was an instant hit and renewed the established benchmark of the performance category:

CLICK FOR DETAILS: 1995 BMW M3 at Modern Classics

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1994 BMW M3 Euro-Spec – REVISIT

As I’ve said before, I usually try to stay away from regurgitation of material. However, there were a few reasons to look at this European specification M3 one more time.

I’ve recently featured a string of Canadian Edition E36 M3s with some sticker shock for fans of the traditionally affordable chassis. The first was a Hellrot model in August with a $35,000 asking price. That car, to my knowledge, failed to trade hands because though it was actively bid upon, the reserve was never lifted in the mid 20K range. The next stunner was the Individual Giallo car in September, which broke predictions at the $65,000 mark. I looked at another Dakar model in November hoping to capitalize on those high asks, with a reported sticker price close to $30,000. It, too, failed to break the reserve.

The traditional, and very valid, argument to paying high prices for these cars is that they’re essentially just a stock Euro model with a number attached to them. Why not just import a much cheaper and more plentiful example of those then? To that point I had twice looked at a non-Canadian Edition but European specification ’94.

This Mugello Red model originally came to our site in October, 2014. With about 83,000 miles and in generally good condition, it was certainly a unique and appealing alternative to the normal M3. It popped back up in June of 2016 with a few more miles, poor photography and a little more wear. It was also boldly offered with no reserve, though the auction ended with an “error in the listing”; eBay seller speak for the bidding not heading in the direction they were hoping.

Well, here it is again. This time, it is listed by the same seller as the Giallo car. It’s been cleaned up and has some great photography. Only a few thousand miles have been added since we originally listed the car. However, small items like the broken headlight haven’t been rectified. No additional maintenance is disclosed. It’s also interesting to me that the seller doesn’t note this as a rare “slicktop” no sunroof car – appealing to some. The photography and polish will cost you, as the asking price is nearly $23,000 this time around. That’s about what the similar mileage, similar specification Hellrot car bid to. Is it worth that much of a premium?

CLICK FOR DETAILS: 1994 BMW M3 Euro-spec on eBay

The below post originally appeared on our site October 12, 2014:

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