Truth told the E91 isn’t a particularly rare car. There are plenty up for sale every day of the week, and of those that you can find for sale today, the all-wheel drive 328i xDrive isn’t particularly rare, either. But what is not seen very often is the combination of those two factors plus a stick in the center console which can be articulated in 7 different positions. That’s right, we have a unicorn manual! Such is the frequency with which these are referred to by the mythological term, you’d be forgiven for thinking that BMW dealers had a special option box that you could select for your unicorn badge.
Salesman: Now that you’ve selected all your other options, I’m going to tell you about one final “dealer special” option we can offer you – but it’s only for select, and discerning customers!
Rich Plebian: Uh, okay, what is it?
S: It’s the not offered to public “Unicorn” option
RP: “Unicorn”? Like, horned mythological beast?
S: Yes, exactly. The Unicorn Package is option code 785.
RP: Okay, what does it get me?
S: You get to tell everyone how unique your mass produced car is.
RP: Wait, it gives me special powers?
S: No, you just get to say that your car is more special than the other cars that are exactly like it.
RP: Well, people have always told me how special I am, so sign me up!
Thus, when it comes time to sell your unicorn package car, you too can tell everyone that this was the only one that’s like it! Except for the other ones that are like it. But don’t mind them. Let’s look at this one!