Tag: Mercedes Benz

Hard to believe though it may seem with today’s plethora of topless options, back in the early 1980s your selections were quite limited. Bucking the belief that the convertible would be killed off, Volkswagen emerged with a Rabbit Cabriolet that featured a massive rollover hoop for protection. Porsche entered the fray in 1982 as well, bringing back the cabriolet model that had been missing since the 356. But the only choice if you wanted a luxury convertible was the Mercedes-Benz SL. From 1971 to 1989, this car was the undisputed king of open-air motoring, and for good reason. This weekend, I walked by a Buick Cascada and thought “Wow, that looks cheap”. Though the 1980s were accused of being the era of rampant consumerism, the reality is that it was a very narrow window of incredible products. In the 1970s, for a new car to last a few years and maybe up to 100,000 miles was semi-miraculous. Yet suddenly in the 1980s we as consumers were presented with a number of cars that would run for three times that amount with little difficulty. They started every time, were mechanically well engineered and even got reasonably good fuel economy. It was the brief period where the engineering overtook the penny pinching accountants, when cars were made well and to a standard that would last. By the 1990s, cars had become much more disposable again – the reality of keeping a car company afloat, unfortunately. But looking through the photos of this 1985 380SL, I happened across the sticker bearing the signature of Gottlieb Daimler. The sticker is a bit worn and peeled around the edges with a slight discoloration, but on that sticker are the words “a DAIMLER-BENZ product”. That meant something in the 1980s, because these were simply the best engineered and constructed cars in the world. You were buying one for a lifetime of service, not two years of commuting. They were expensive, but they were the benchmark by which all others were measured. I still remember when the Cadillac Allante debuted in 1986, aimed to compete against this very car. Now, by that time the R107 was 15 years into production and probably 20 years from original sketch, so it was pretty tired as designs go. But Car and Driver compared the two and walked away saying that the Mercedes-Benz was still the car to get. You know what? They were right, because here we are 31 years later and this 1985 380SL still looks lovely, fresh and ready for top-down action: