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Diet M3: 1994 BMW 325iS M-Design

Diet M3: 1994 BMW 325iS M-Design

Published April 9, 2020 by Carter

Just prior to the launch of the E36 M3 for North America, Canada got a special run of European-specification M3s. However, they weren’t alone in terms of custom E36s available. 1994 also saw the United States get a pretty unique, and quite limited, E36 model.

It was the 1994 325is M-Design. Fans call it the M-Tech, and it was very similar to the Clubsport Coupe that was available in Europe.

While underneath this was basically a stock 325, it was still pretty special. It included nearly all the items that the M3 would have outside of the motor and brakes. You got the M-Tech body kit, mirrors, steering wheel and shift knob, along with the Anthracite M cloth (0506). Many (if not all) were painted Germany’s racing color – Alpine White. Additionally, the M-Design included a cool set of 17″ BBS 2-piece wheels. They were referred to as Style 29s, but were actually a multi-piece version of the forged BBS RG wheel. A limited run of only 150 (according to fans, BMW isn’t sure) were produced by BMW Individual with a $4,700 premium on the base price of the 325iS. What does that translate to today?

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1994 BMW 325iS M-Design

1994 BMW 325iS M-Design

Published July 14, 2018 by Carter

Another M-Design! I’ve featured a string of these ultra-limited ’94 325iS models built by BMW Individual recently. Today’s VIN ends in 478, produced 40 cars after the one I looked at last June. Visually equipped with most of what would become the M3 in ’95, the M-Design is an interesting footnote in United States E36 production.

Of course, “interesting”, “obscure” and “BMW 3-Series”, when combined in the right proportions, usually equate to dollar signs in seller’s eyes. Asks on these cars often rival or exceed M3 prices. Crazy, right? Who would pay more than they would for a M3 to have less than a M3? Well, some people do. Recently a ZHP E46 coupe traded for $26,000. Scoff all you want, but clearly there is a market for the limited edition 3-series. But since some trade for high numbers, many sellers equate their 3 as priceless. Not the case today, as we get a true market indicator of where a driver-quality 325iS M-Design is valued at:

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1995 BMW 325iS

1995 BMW 325iS

Published December 27, 2017 by Carter

The takeaway from my recent E36 M3 Double Take was that many sellers were looking for strong money, but if you looked you could still find some deals on the third generation 3-series M. Some searching yielded a 70,000 mile Boston Green ’97 M3/4/5 Sedan. Clean and a desirable model on its own, it still sold for only $10,800. With asks for normal E30 325iS generally higher than that, where does the follow-up model lay?

That model is this E36 325. Launched in 1992 for U.S. shores, the third generation 3-series instantly cemented itself as the new benchmark. In fact, for all of the attention fawned on ‘God’s Chariot’, the reality is that the 3-series didn’t appear on notoriously BMW-leaning Car and Driver until the 1992 model year. Equipped with the M50 DOHC 189 horsepower inline-6, the modern yet still driver-oriented design would go on to become a regular thereafter. They were a sales success too, and like the E30 was for some time, they’re currently being largely ignored in the used market. After all, if you can get a clean M3 for $11,000, why would you buy a 325iS?

Because they’re a damn good car in their own right, and they’re also damn cheap – if you can find a clean one:

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1988 BMW 325iS

1988 BMW 325iS

Published December 4, 2016 by Craig

1The E30 market is undoubtedly a little overheated. But it’s not hard to see why these cars are so beloved, especially in the configuration seen here. With a tight, sorted chassis, willing six-cylinder motor that sends power to the back wheels, and a snick-snick manual gearbox, it has all the vital ingredients of an 80s German sporting coupe. Simple, fun, unadulterated. The Ultimate Driving Machine. And with high miles, this one may even be relatively affordable.

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1987 BMW 325iS

1987 BMW 325iS

Published October 21, 2016 by Craig

2The 325iS is one of the more desirable versions of the E30 3-series, perhaps the third most desirable model after the M3 and the Euro-market 320iS (the “Italian M3”). Showcasing precisely the sorts of features that make the E30 a contender for the “definitive German sport sedan” title, it’s a simple and fun little car with a five speed manual gearbox, a sweet six cylinder motor, a nicely balanced chassis and firm, sporty suspension. The ’87 models also featured a unique and aggressive front spoiler, nicknamed the “cowcatcher” by E30 aficionados. They don’t come much nicer than this one – a low mileage example that appears to be in mint condition. It’s not cheap, but it’s certainly a lot cheaper than an M3.

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