In a star-studded lineup from the 1980s, the BMW E23 certainly seems to be always the bridesmaid. I’d wager that even the E21 is more popular than the first 7-series, and that’s saying something. It doesn’t help that the 7, while bearing a resemblance to the other great Paul Bracq designs from the period, never quite seems to be in the right proportions – especially in U.S. form. But today’s example isn’t a U.S. spec model, it’s the more desirable and much more pleasant to look at European model. On top of that, it’s the turbocharged M102 under the hood, cranking out 252 ///Mvious horsepower and 280 lb.ft of torque to match. That was enough to propel the heavy, automatic 745i to 60 mph in the mid-7 second range and 137 mph flat out – numbers that made its competition envious. It’s got lower mileage, condition is great, and overall it appears to be a very nice example. The rarity and obscurity of the model in some part outweighs the less desirable nature of the large chassis among collectors. Yet this car has failed to sell for not one, not two, but now going on five years.
So what gives? Well, there’s only one reason that a car doesn’t sell, and it’s price. The seller of this car has had it for sale on and off again since 2013. We last looked at it almost exactly one year ago:
1982 BMW 745i Euro-spec
Perpetually, bidding runs out of steam between $5,000 and $6,000. That number seems far short of what the seller is hoping for, but we never learn much about what that amount is. A few weeks ago, the seller tried Bring A Trailer. The result? $5,000 in bids. So here we are again, a bit like Groundhog Day, with a new auction for this very nice example of an early 7:
As I’ve said before, I usually try to stay away from regurgitation of material. However, there were a few reasons to look at this European specification M3 one more time.
I’ve recently featured a string of Canadian Edition E36 M3s with some sticker shock for fans of the traditionally affordable chassis. The first was a Hellrot model in August with a $35,000 asking price. That car, to my knowledge, failed to trade hands because though it was actively bid upon, the reserve was never lifted in the mid 20K range. The next stunner was the Individual Giallo car in September, which broke predictions at the $65,000 mark. I looked at another Dakar model in November hoping to capitalize on those high asks, with a reported sticker price close to $30,000. It, too, failed to break the reserve.
The traditional, and very valid, argument to paying high prices for these cars is that they’re essentially just a stock Euro model with a number attached to them. Why not just import a much cheaper and more plentiful example of those then? To that point I had twice looked at a non-Canadian Edition but European specification ’94.
This Mugello Red model originally came to our site in October, 2014. With about 83,000 miles and in generally good condition, it was certainly a unique and appealing alternative to the normal M3. It popped back up in June of 2016 with a few more miles, poor photography and a little more wear. It was also boldly offered with no reserve, though the auction ended with an “error in the listing”; eBay seller speak for the bidding not heading in the direction they were hoping.
Well, here it is again. This time, it is listed by the same seller as the Giallo car. It’s been cleaned up and has some great photography. Only a few thousand miles have been added since we originally listed the car. However, small items like the broken headlight haven’t been rectified. No additional maintenance is disclosed. It’s also interesting to me that the seller doesn’t note this as a rare “slicktop” no sunroof car – appealing to some. The photography and polish will cost you, as the asking price is nearly $23,000 this time around. That’s about what the similar mileage, similar specification Hellrot car bid to. Is it worth that much of a premium?
The below post originally appeared on our site October 12, 2014:
It’s been a good week for early 7 lovers here, but as Paul’s 1983 733i listing pointed out yesterday, some of them are neat to see but aren’t priced accurately. One such example of this is today’s 1982 745i. Now, off the bat it’s got several advantages over the 733i. It’s a much more attractive European specification model with slim bumpers, but those more interested in performance would rather see what the M102 produced sans catalyst – 252 horsepower, an otherworldly amount in 1983 in a sedan. Heck, that’s just shy of what the E28 M5 and M6 came to the U.S. with! So, what’s holding this one back?