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Diet M3: 1994 BMW 325iS M-Design

Just prior to the launch of the E36 M3 for North America, Canada got a special run of European-specification M3s. However, they weren’t alone in terms of custom E36s available. 1994 also saw the United States get a pretty unique, and quite limited, E36 model.

It was the 1994 325is M-Design. Fans call it the M-Tech, and it was very similar to the Clubsport Coupe that was available in Europe.

While underneath this was basically a stock 325, it was still pretty special. It included nearly all the items that the M3 would have outside of the motor and brakes. You got the M-Tech body kit, mirrors, steering wheel and shift knob, along with the Anthracite M cloth (0506). Many (if not all) were painted Germany’s racing color – Alpine White. Additionally, the M-Design included a cool set of 17″ BBS 2-piece wheels. They were referred to as Style 29s, but were actually a multi-piece version of the forged BBS RG wheel. A limited run of only 150 (according to fans, BMW isn’t sure) were produced by BMW Individual with a $4,700 premium on the base price of the 325iS. What does that translate to today?

CLICK FOR DETAILS: 1994 BMW 325iS M-Design on eBay

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1994 BMW 325iS M-Design

Another M-Design! I’ve featured a string of these ultra-limited ’94 325iS models built by BMW Individual recently. Today’s VIN ends in 478, produced 40 cars after the one I looked at last June. Visually equipped with most of what would become the M3 in ’95, the M-Design is an interesting footnote in United States E36 production.

Of course, “interesting”, “obscure” and “BMW 3-Series”, when combined in the right proportions, usually equate to dollar signs in seller’s eyes. Asks on these cars often rival or exceed M3 prices. Crazy, right? Who would pay more than they would for a M3 to have less than a M3? Well, some people do. Recently a ZHP E46 coupe traded for $26,000. Scoff all you want, but clearly there is a market for the limited edition 3-series. But since some trade for high numbers, many sellers equate their 3 as priceless. Not the case today, as we get a true market indicator of where a driver-quality 325iS M-Design is valued at:

CLICK FOR DETAILS: 1994 BMW 325iS M-Design on eBay

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1992 BMW M5 3.8 Touring

BMW’s second generation M5 followed the same recipe as the outgoing E28; manual transmission, rear-drive, howling inline-6 under the hood. But the E34 was far from a copy of the car that was really credited with being the first super sedan. BMW upped with power first with the 3.6 liter version of the S38; though the increase in displacement was a scant 82 ccs, the result was impressive. BMW Motorsport GmbH fit a new cam, a higher compression head, and a new engine management system to yield 311 horsepower at a rev-busting 6,900 rpms. They weren’t done.

In 1992 M upped the capacity again, this time to just 5 cc shy of 3.8 liters. Even higher compression, a further revision in electronic management, and a few other odds and ends now netted 340 horsepower and 300 lb.ft of torque. Again, they weren’t done. Perhaps tired of Audi cornering the go-fast-5-door market with their 200 20V Avant, in 1992 BMW launched the M5 Touring. Production began in March 1992 and ran through 1995. All E34 M5 Tourings were left-hand drive 3.8 models, and a total of 891 were produced.

BMW opted not to bring the enlarged motor or the M Touring model to the United States, as the 540i took over the top rungs of North American production. As a result, this car has been the subject of many M enthusiast fantasies until today, when you can finally buy and drive them here!

CLICK FOR DETAILS: 1992 BMW M5 Touring on eBay

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1995 BMW M3 Lightweight

I’m going to continue on the M3 theme, and again we’re looking at a ’95. Just the other day, I pointed out how the E36 M3 – even in ‘diluted’ USA form – was a great value for a driver-oriented enthusiast compared to the E30 M3. But that’s not true of all E36s. There’s the Canadian M3 – essentially, a Euro import with all the verboten goodies we didn’t get here, one of which we saw sell last year for $65,000. There the M3 GT, which also upped the ‘special’ quotient quite a bit on the mass-produced M, and also will cost you a pretty penny. But for U.S. specification collectors, there’s really only one option in the E36 catalog: the Lightweight.

Over the past few years I’ve written up several of these cars as speculation has continued to grow that this will be the next logical step in market capital following the E30. Asking prices have been, at times, what most would consider outrageous for the E36. But never quite this outrageous. I hope you’re sitting down, swallow and move the drink away from your computer. Consider yourself warned.

CLICK FOR DETAILS: 1995 BMW M3 Lightweight on eBay

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1994 BMW M3 Euro-Spec – REVISIT

As I’ve said before, I usually try to stay away from regurgitation of material. However, there were a few reasons to look at this European specification M3 one more time.

I’ve recently featured a string of Canadian Edition E36 M3s with some sticker shock for fans of the traditionally affordable chassis. The first was a Hellrot model in August with a $35,000 asking price. That car, to my knowledge, failed to trade hands because though it was actively bid upon, the reserve was never lifted in the mid 20K range. The next stunner was the Individual Giallo car in September, which broke predictions at the $65,000 mark. I looked at another Dakar model in November hoping to capitalize on those high asks, with a reported sticker price close to $30,000. It, too, failed to break the reserve.

The traditional, and very valid, argument to paying high prices for these cars is that they’re essentially just a stock Euro model with a number attached to them. Why not just import a much cheaper and more plentiful example of those then? To that point I had twice looked at a non-Canadian Edition but European specification ’94.

This Mugello Red model originally came to our site in October, 2014. With about 83,000 miles and in generally good condition, it was certainly a unique and appealing alternative to the normal M3. It popped back up in June of 2016 with a few more miles, poor photography and a little more wear. It was also boldly offered with no reserve, though the auction ended with an “error in the listing”; eBay seller speak for the bidding not heading in the direction they were hoping.

Well, here it is again. This time, it is listed by the same seller as the Giallo car. It’s been cleaned up and has some great photography. Only a few thousand miles have been added since we originally listed the car. However, small items like the broken headlight haven’t been rectified. No additional maintenance is disclosed. It’s also interesting to me that the seller doesn’t note this as a rare “slicktop” no sunroof car – appealing to some. The photography and polish will cost you, as the asking price is nearly $23,000 this time around. That’s about what the similar mileage, similar specification Hellrot car bid to. Is it worth that much of a premium?

CLICK FOR DETAILS: 1994 BMW M3 Euro-spec on eBay

The below post originally appeared on our site October 12, 2014:

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